Originally introduced in the 1999 blockbuster film The Matrix, the term red pill has gained. “Given that enthusiasm, and the very nature of what the Matrix story and settings are about, an NFT program seemed perfect,” Lifford adds. 7:00 AM The Matrix 's Red Pill or Blue PillWhich Is Better Is it better to free your mind Or live in blissful ignorance Two WIRED writers argue it out. Thats the dilemma that faces mild-mannered computer jockey Thomas Anderson (Keanu Reeves) in The Matrix. The word red pill and its counterpart, blue pill are popular social media terms that have become iconic symbols for the choice between the blissful ignorance of illusion (blue pill) and embracing the often painful truth of reality (red pill). Larva Labs, the creator of CryptoPunks and other projects like Meebits, have signed with UTA for film, TV, and gaming representation, while some high-profile NFT owners, like the pseudonymous “0xb1,” have signed with agencies to represent some of their acquisitions. Some of the NFT avatar projects, like CryptoPunks, are seeing examples sold on the open market for the equivalent of millions of dollars, with owners using their avatars across social media platforms and elsewhere. I t’s one of the most famous scenes in modern film. However, the avatar-centric theme of the Matrix project is a differentiator, as the characters consumers will buy aren’t from the movies at all, but rather live in that universe. Neo (Keanu Reeves) is offered a red pill or a blue pill by Morpheus (Laurence Fishburne) in ‘The Matrix’. In October, Lionsgate released NFTs based on the killer traps from the Saw franchise, while ViacomCBS says it is planning to release NFTs based on its film and TV IP. Fox, meanwhile, has already released its first FNT project tied to The Masked Singer, and is planning an animated series, Krapopolis, that will be “curated on the blockchain,” according to the company. NFTs have become a popular experiment for IP owners, with Fox Corp., Lionsgate and ViacomCBS among the companies signing on to NFT projects. “It’s another touchpoint for fans to engage, and another way we can entertain and provide great content.” “If you think about all the ways fans of content can interact with their favorite characters and stories in 2021 - retail stores, theme parks, social media, collectibles, online shops - digital art and collectibles are certainly on that list now,” she says.
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